Client: Adaptive Creative Co.
Deliverables: Branding, Website, Photography, Social Media & Video
Concept: The concept for the branding of Adaptive was to mix the old and the new. Taking inspiration from Victorian times and the revolutionary idea of evolution, the letterforms are all related as part of a family and exhibit traits of one another (see diagram below.) The branches represent the tree of life and the adaptability of the company to many creative venues.